Privacy Policy
Introduction
Effective Date: October 4, 2026
Law Office of Ana M. Pace, PLLC (“we,” “us,” or “our”) is committed to protecting the privacy and confidentiality of our clients and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit www.attorneypace.com (the “Site”), complete our contact form, schedule a consultation, or call, text, or email our firm. By using the Site or contacting us, you acknowledge that you have read this Privacy Policy. If you do not agree, please do not use the Site or submit information to us.
No Attorney-Client Relationship
Visiting the Site, submitting our contact form, calling, texting, emailing, or scheduling a consultation does not create an attorney-client relationship. An attorney-client relationship is formed only when you and our firm sign a written engagement agreement. Until then, please do not send confidential or time-sensitive information. Information you send before an engagement may not be privileged or confidential, although we will handle it with care. Content on the Site is general information, not legal advice.
Information We Collect
Information you give us. When you complete our contact form, schedule a consultation, call, text, or email us, or become a client, you may provide:
- Contact information: name, email address, phone number, and mailing address.
- Inquiry information: the type of legal help you need (such as estate planning, wills, trusts, powers of attorney, probate, or guardianship), your county, and a description of your situation.
- Matter information: if you become a client, details about your family, beneficiaries, assets, finances, and health that you choose to share so we can prepare your documents or handle your matter.
- Communications: the content and records of calls (including recordings and transcripts, see “Phone Calls” below), voicemails, emails, text messages, and form submissions.
- Payment information: processed by our payment provider, LawPay. We do not store full card or bank account numbers.
Information collected automatically. When you visit the Site, we and our service providers automatically collect: IP address; browser and device type; operating system; pages viewed; the website that referred you; date, time, and length of your visit; approximate location (city or region); and, if you arrived from one of our ads, information about that ad click. We collect this through cookies, tags, and similar technologies described below.
How We Use Your Information
We use information to:
- Respond to your inquiry and schedule consultations;
- Provide legal services and representation;
- Communicate with you about your matter, including appointment reminders, updates, and billing;
- Keep accurate records of communications and train staff;
- Operate, secure, and improve the Site;
- Measure how well our advertising works and understand how visitors find and use the Site;
- Show our ads to people who have visited the Site, where permitted; and
- Comply with legal, ethical, and professional obligations, and protect our legal rights.
Cookies, Analytics, and Online Advertising
Cookies are small files stored on your browser or device. The Site uses the following:
- Google Analytics. We use Google Analytics (installed through Google Site Kit) to understand how visitors use the Site, such as pages visited, time on the Site, device type, approximate location, and how you arrived.
- Google Ads. We advertise through Google Ads. A Google Ads tag on the Site measures whether people who click our ads later call us or submit our contact form (“conversion tracking”). Google may also use this information to show our ads to people who have visited the Site when they browse other websites or use Google services (“remarketing”).
- Cloudflare. Our site uses Cloudflare for security, performance, and privacy-focused traffic statistics. Cloudflare Web Analytics does not use cookies to track individual visitors.
- Translation. If you use the Site’s translation feature (GTranslate), page content may be processed by a third-party translation service.
We do not use these tools to collect the details of your legal matter, and we do not knowingly send Google or other advertisers your name, email, or the description you enter in our contact form.
Your consent and choices. When you first visit the Site, a cookie banner lets you accept or reject analytics and advertising cookies. You can change your choice at any time using the “Manage consent” tab on the Site. You can also:
- Control Google personalized ads at https://myadcenter.google.com;
- Block Google Analytics with the browser add-on at https://tools.google.com/dlpage/gaoptout;
- Opt out of interest-based ads from participating companies at https://optout.aboutads.info and https://optout.networkadvertising.org; and
- Block or delete cookies in your browser settings. Some Site features may not work without cookies.
To learn how Google uses data from sites that use its services, see https://policies.google.com/technologies/partner-sites.
Do Not Track. Because there is no common standard for browser “Do Not Track” signals, the Site does not respond to them. Your cookie banner choices are honored.
Phone Calls: Recording, Transcription, and AI Processing
Calls to our firm may be recorded, transcribed, and analyzed, including with artificial intelligence (AI), by us or by our service providers:
- Our phone system (Zoom). Our staff may record calls and may use Zoom’s live transcription and AI call summary features to accurately document your inquiry, prepare for consultations, maintain records, and train staff. Zoom plays an audio notice when a recording, transcription, or summary starts. Zoom processes this information on our behalf under its own terms and privacy statement (see “Third-Party Service Providers” below).
- Google. If you call us through a Google Local Services Ad, another Google ad, or our Google Business Profile, your call may be routed through a Google forwarding number. Google may record these calls and analyze them, including with automated and AI tools, to evaluate lead quality, prevent fraud, and improve its services. Google also collects call details such as your phone number and the time and length of the call. Google handles these recordings under its own privacy policy.
Notice and consent. A recorded message at the start of calls to our main line tells you the call may be recorded and transcribed. By staying on the line after that message, you consent to the recording, transcription, and processing described in this Privacy Policy. If you do not want to be recorded, please hang up and schedule a consultation directly on our website at attorneypace.com, or contact us by email at ana@attorneypace.com.
Text Messaging (SMS)
By providing your mobile phone number, you consent to receive text messages from Law Office of Ana M. Pace, PLLC related to your inquiry or matter, including appointment reminders. Message frequency varies.
- Opt-out: Reply “STOP” to any text message from us at any time.
- Help: Reply “HELP” or call our office.
- Message and data rates may apply. Carriers are not liable for delayed or undelivered messages.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
How We Share Information
We are bound by professional standards of confidentiality and the attorney-client privilege. We do not sell your personal information, and we do not sell sensitive personal data. We share information only:
- With the service providers listed below and similar vendors (such as website hosting and email), only as needed to perform services for us;
- With courts, county clerks, financial institutions, or others as needed to carry out your representation, with your authorization;
- When required by law, subpoena, or court order, or permitted by the Texas Disciplinary Rules of Professional Conduct, or to protect our rights or the safety of others; and
- In connection with a transition of the practice, subject to the applicable ethical rules.
Third-Party Service Providers
Your information may be processed or stored by these providers under their own terms and privacy policies:
- Google (Analytics, Ads, Local Services Ads, Business Profile, and call recording for calls placed through Google ads): https://policies.google.com/privacy
- Zoom (phone, call recording and AI features, video meetings, and text messaging): https://www.zoom.com/en/trust/privacy/privacy-statement
- Zoom Policy for Text Messaging Service (SMS, MMS): https://explore.zoom.us/en/trust/zoom-policy-for-text-messaging-service-sms-mms
- Calendly (scheduling): https://calendly.com/pages/privacy
- Lawcus (case management): https://www.lawcus.com/privacy-policy
- LawPay (payments): https://www.lawpay.com/privacy-policy/
- Thomson Reuters / Westlaw (legal research): https://www.thomsonreuters.com/en/privacy-statement.html
- Cloudflare (security and site analytics): https://www.cloudflare.com/privacypolicy/
We choose providers carefully. However, we do not control and are not responsible for their privacy or security practices, and information processed solely through their platforms is governed by their policies.
Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission over the internet, telephone, or mobile networks, and no method of electronic storage, is completely secure, and we cannot guarantee absolute security. If a security breach affects your personal information, we will notify you as required by Texas law.
How Long Information Is Kept
Most information described in this policy, including website analytics, advertising data, call recordings and transcripts, scheduling details, and payment data, is collected and stored by our service providers on their systems. It is retained according to each provider’s own retention practices, described in the privacy policies linked above. We do not maintain a separate database of that information. The records our firm keeps, such as client files and correspondence, are retained as required by law and the Texas Disciplinary Rules of Professional Conduct, and otherwise only as long as reasonably needed for the purposes described above.
Your Choices and Rights
You may ask to see, correct, or delete personal information we hold about you by contacting us below. We will respond as required by law, subject to our legal and ethical record-keeping obligations. You can opt out of text messages, analytics and advertising cookies, and call recording as described above.
Children
The Site is not directed to children under 13, and we do not knowingly collect personal information online from children under 13. Information about minors provided by a parent or guardian for estate planning or guardianship is handled as client information. If you believe a child has sent us information through the Site, contact us and we will delete it.
Links to Other Websites
The Site links to websites we do not control, such as Facebook and our scheduling provider. We are not responsible for their content or privacy practices.
Visitors Outside Texas
The Site is operated from Texas for people seeking legal services in Texas. Information is processed in the United States.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes are posted on this page with a new Effective Date. Continued use of the Site or our services after changes are posted means you accept the updated policy.
Governing Law; Limitation of Liability
This Privacy Policy is governed by Texas law, without regard to conflict-of-law rules. To the fullest extent permitted by law, any dispute about this Privacy Policy or the Site must be brought only in the state or federal courts located in Dallas County, Texas. To the fullest extent permitted by law, we are not liable for indirect, incidental, or consequential damages arising from use of the Site or from the acts or omissions of third-party service providers. Nothing in this section limits duties we owe clients under the Texas Disciplinary Rules of Professional Conduct or a signed engagement agreement.
Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:
Law Office of Ana M. Pace, PLLC
Richardson office: 2001 N Collins Blvd, Suite 101, Richardson, TX 75080
Melissa office: 1233 Milrany Ln, Melissa, TX 75454
Phone: (214) 764-6887
Email: ana@attorneypace.com
Website: www.attorneypace.com